Start-Up Century

Attempting entrepreneurship changed my life. This brilliant book is essential reading for anyone wanting to understand why the world has changed irrevocably and we are all entrepreneurs now. -- Baroness Martha Lane-Fox * Chancellor, The Open University, Board of Chanel and previously Board of Twitter *
We need more entrepreneurs, risk-takers and wealth creators. This vital book is packed with good ideas that will help budding entrepreneurs seize on new technologies and succeed in a fiercely competitive world. -- Sir James Dyson * Chief Engineer and Founder of Dyson *
Every technological revolution changes the conditions for business and the conditions of work. Understanding how the change is happening now and how it can be facilitated is crucial for the social and economic success of any country. This book is a guide for both understanding and effective action. -- Professor Carlota Perez * Author of Technological Revolutions and Financial Capital *
Careers will be wildly different in the era ahead, driven by a surge in entrepreneurship and the human desire to stand out through creativity as productivity is achieved through compute. In Start-Up Century, James captures the forces at play to empower people with ideas to build. -- Scott Belsky * Founder of Behance and Author of The Messy Middle *
James argues insightfully why, today more than ever, is the time to start up and what governments and institutions do to support the self-employed. If you are not yet convinced entrepreneurship is good for the world, read this! -- Maria Raga * Former CEO of Depop *
New technologies, especially AI, are opening up entrepreneurial opportunities everywhere. This timely book covers how we can best navigate this new world of work and the challenges it presents. -- Suranga Chandratillake OBE * Partner at Balderton and Member of the Prime Minister’s Council of Science and Technology *
A fascinating book, bursting with bold and practical ideas for how we can flourish in the 21st century, from one of the great technological minds of our time. -- Daniel Susskind * Author of A World Without Work and Growth: A Reckoning *
In this fascinating book, James explains why entrepreneurship has never been more prevalent – or more important. An in-depth analysis and useful guide to what’s causing this shift, it’s also a powerful rallying cry for why start-ups are so essential to our future. The next few decades will be driven by builders rather than big companies. Start-Up Century shows why. -- Mustafa Suleyman * CEO of Microsoft AI and Author of The Coming Wave *