B2B Customer Experience

"I can honestly say I learned some new ways to think about going from average to good, to great to greater, with customer service. Keep this book on your desk as your go to [re]source for creating magic for your customers." * Lee Cockerell, Former Executive Vice President, Walt Disney World®Resort, Creating Disney Magic podcast host and author of four best-selling books on leadership, management and customer service *
"One of the best books looking at the whole of customer experience I have seen to date. An excellent view of how to think about, and move forward with, CX in your business." * Roy Atkinson – Renowned CX Expert and Principal with Clifton Butterfield, LLC *
"A hugely valuable read for anyone who has an aspiration to achieve sustainable growth - and who wouldn't want that?!" * Ian Golding, CCXP, Global Customer Experience Specialist and author of 'Customer What' *
"Nick and Paul Hague do a brilliant job of tackling a topic that many have written off as impossible - how to deliver a great B2B customer experience." * Annette Franz, CCXP, Founder and CEO, CX JOURNEY Inc. *
"A really useful guide that will help B2B executives understand and apply the fundamental elements of what it takes to deliver a great customer experience." * Adrian Swinscoe, advisor and best-selling author of How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing *
"While much has been written about customer experience in the consumer space, the business-to-business sector is typically neglected. The focus on B2B is what makes this book a compelling read." * Shep Hyken, customer service and experience expert and New York Times bestselling author of The Amazement Revolution *
"There are more B2B companies than B2C companies in the world. Every B2B company needs to be an experience-led business. This book will help you become one." * Blake Morgan, Customer Experience Futurist and Author of More Is More *
"Become a customer journey addict. Learn how to do it with practical guidance from Nick and Paul Hague, the experts that know it all but still get excited for every project." * Antoine Philippe, Head of Marketing at Etex *
"An essential guide to Customer Experience, one of the biggest trends shaping the future of business. It's an intelligent, practical and wise collection of advice from leading sources, experts and thinkers supported by real company experiences and field data." * Gordon Hay, Operations Director, Brenntag *
"On the surface, delivering service excellence may seem easy. When you deep dive, delivering a world-class customer experience isn't easy at all. This well researched, well written and compelling book gives the reader the insights needed and the framework required to implement a customer experience strategy that will deliver real benefit to both the business and its clients." * Donna Whitbrook, Corporate Associate, FIRST IMPRESSIONS TRAINING LIMITED *