Effective Brand Building

"Very rarely do you find a book that tells you everything you need to know about its subject matter. This is such a book. And we will make it mandatory reading for every single marketer we teach. Because, it's that good." * Sherilyn Shackell, Founder and Global CEO, The Marketing Academy *
"Effective Brand Building is a beacon of clarity in a muddled marketing era. There is truth, provocation and practical help dripping from every page. Andrew has written the brand-building/effectiveness textbook for our times." * Laurence Green, Director of Effectiveness, The Institute of Practitioners in Advertising (IPA) *
"Effective Brand Building helps you take control and focus on what truly matters for growth. Andrew has always been a far-sighted visionary who could see as marketers are increasingly overwhelmed by data, they needed a resource that could strip things back to what truly makes a difference. This is that book - essential reading for all marketers who want to drive sustainable growth." * Syl Saller, CBE *
"Practical and thoughtful and wise. Andrew's book sets out a positive and achievable route to successful brand building. It's especially strong on how to cajole the organisation and the commentary on how to use data is spot on. Highly recommended." * Dr Grace Kite, Founder, Magic Numbers *
"Andrew is such a gifted human - incredibly smart, curious, thoughtful - always willing to share his knowledge and wisdom. This book now allows for that pragmatic, practical wisdom to be shared far and wide, helping marketers work out what to do to make their organisations grow." * Ellie Norman, Chief Marketing Officer, Formula E *
"Andrew has written the perfect practical 'users guide' for anyone responsible for brand growth. He combines learning from academia with his own experience of commercial application to cover every aspect of brand strategy and execution. This is no 'one view of the world' dogma, it simply puts down what works in a way that anyone could apply." * Helen Edwards, Director, Passionbrand and Adjunct Associate Professor of Marketing at London Business School *
"Andrew Geoghegan is one of the most insightful marketers of his time. I urge you to rely on Andrew to guide you with this book, enabling you to have a successful marketing career." * Rosie Phipps, Founder, Oxford College of Marketing and Oxford Professional Education *
"This ingenious book will help equip marketing leaders and their teams with cross-industry knowledge and approaches for effective brand building. With Andrew's book in hand marketers will be better armed to tackle the internal and external barriers to growth." * Sophie Devonshire, CEO, The Marketing Society *
"The more things change the more they stay the same. As the world evolves ever more rapidly this book is a brilliant distillation and reminder of how to build brands amidst the chaos and hype." * Mark Evans, Honorary Fellow, The Marketing Society *
"There are many books that focus on the theory of building brands. Not enough about the practice. Andrew's years of experience means he not only knows what to do, but how to do it. This is a practical book that is applicable across categories." * Russell Parsons, Editor-in-chief, Marketing Week and the Festival of Marketing at Centaur Media Plc *