Business 101 for the Data Professional

"Jordan Morrow expertly navigates the intersection of business and data, providing actionable insights for data professionals who want to elevate their impact in business contexts. This book goes beyond technical knowledge-it equips you with the strategic mindset necessary to align data work with organizational goals. A must-read for any data professional aspiring to drive value and success in the business world." * Sadie St. Lawrence, Founder & CEO, Human Machine Collaboration Institute *
"The best data professionals I've worked with in my career weren't the incredible coders, or the math savants. They were the ones who took time to deeply understand the core of any given business problem, and then used data and their skillset in clever ways to get a solution over the line. The fusion of technical skills and business acumen is a super-power. Jordan Morrow is knowledgeable, clear, and passionate. Not many can translate that from the stage to the pages of a book, but he has found a way to do this effortlessly." * Andrew Jones, Founder and Owner, Data Science Infinity *
"Thisis an essential guide for anyone in data roles, from analysts to engineers, looking to bridge the gap between data and business. The section on key business concepts is particularly valuable for learning how to 'speak the same language' as the business, making it a must-read for enhancing collaboration and impact." * Kate Strachnyi, Founder of DATAcated and author of Colorwise *
"Technical data skills are the minimum expectation for practitioners. In your career, what sets you apart is how effectively you can work with the business. I hope that someday, every data professional has read this book, and a 101 understanding of the business is also the baseline." * Joe Reis, data engineer, "recovering data scientist" and best-selling author *
"This book masterfully bridges the gap between technical data expertise and business acumen, offering an insightful crash course on how data intersects with key business functions. The blend of journal assignments and real-world interviews with data leaders makes it a practical and comprehensive guide for data professionals trying to enhance their influence within the business. Get your hands on this book if you want to leverage data for true impact and navigate the complexities of the modern business landscape!" * Lindsay Murphy, Head of Data, Hiive *
"Jordan Morrow delivers another masterpiece, bridging the crucial gap between data expertise and business acumen. This book is an essential resource for data professionals seeking to amplify their impact in today's AI-driven landscape. He expertly guides readers through key business concepts, but what sets this book apart is its comprehensive approach, addressing not just technical aspects but also vital soft skills often overlooked in data education. Whether you're an analyst, data scientist, or aspiring data executive, this book provides the business foundation necessary to transform data prowess into organizational influence." * Jason Krantz, Founder, Labor Titan *
"I highly recommend this book for organizations aiming to harness the full potential of their data. Jordan Morrow provides a roadmap for transforming raw information into actionable business value through clear communication, storytelling, and ethical considerations. This is a vital resource for data professionals offering them a holistic approach to bring even greater value to their business." * Cecilia Dones, Founder, 3 Standard Deviations *
"In an era where AI and data are reshaping industries, Jordan Morrow's book stands out as a beacon for data professionals aspiring to make a lasting impact. Drawing from my experiences leading AI initiatives globally across various sectors, I can confidently say that the principles outlined in this book are crucial for anyone looking to translate data insights into tangible business value. It's an essential read for bridging the worlds of data and business strategy. Study this book, implement its principles, and thank me later." * Jepson Taylor, CEO and Founder of Veox.AI *