Building B2B Relationships

"Relationships shape how we prioritise our time in life, and they largely drive how successful we are in life. In the professional services world, everyone will say they invest solid time in building trusted relationships. A little like everyone is client focused. The reality is often quite different. I firmly believe that a lead indicator of the future success of any professional can be found in the quality of their relationship maps - both inside and outside of their organisations. I challenge anyone in our industry not to find at least one actionable insight from Ryan's book. I found several. He is the right guy to be writing this book." * Paul English, CEO, CLA Global *
"In the complex world of the global logistics industry, operational excellence is built on strong relationships across all levels, cultures, and time zones. This book provides actionable insights and a clear process for enhancing the relationships that matter most. It's an essential read for anyone responsible for driving performance in large-scale complex operations." * Trevor Hoyle, Former SVP Ground Operations, FedEx Europe *
"This book brilliantly captures the essence of what it takes to build, maintain, and effectively leverage business relationships. The insights and strategies provide a practical tool kit that any leader can apply immediately to drive meaningful results." * Mohit Joshi, CEO, Tech Mahindra *
"Dr. O'Sullivan masterfully delves into the art of relationship-building, offering insightful strategies for sellers to forge authentic connections that drive successful outcomes. You can tell he's not only an expert on managing relationships, but he has lived it. This book is packed with actionable advice and compelling case studies, making it an indispensable guide for anyone aiming to thrive in B2B sales." * Timothy Kieth, CEO, Propense.ai *
"Ryan's book is a fantastic resource for anyone looking to gain a deeper understanding about the approach to building stronger B2B relationships. His experience and thoughtful approach shine through on every page, making complex ideas accessible and engaging. I've had the privilege of working alongside Ryan and have always admired his ability to approach challenges with clarity and creativity. This book is a reflection of his expertise and passion, and I have no doubt it will inspire and guide readers across all industries." * Rajesh Krishnamurthy, Group CEO, Expleo *
"Building B2B Relationships by Ryan O'Sullivan is a must-read for anyone serious about leveraging partnerships for business growth. Partnerships were the cornerstone of my success in scaling startups to $100 million exits, and this book is essentially a cheat code to partnership success. Ryan lays out practical, actionable strategies that make building and nurturing key relationships straightforward and effective. Whether you're a seasoned entrepreneur or just starting out, this book is an invaluable resource." * Callum Mckeefery, Founder, Reviews.io & Partner.io *
"Creating value across the private equity life cycle, from origination to portfolio management and exit, requires the ability to identify and develop trusted relationships with key executives. This book provides a clear framework with a pragmatic approach that any professional can use to strengthen relationships and achieve superior outcomes." * James Morris, Private Equity Executive *
"Dr. O'Sullivan provides an insightful and thorough resource to people who understand the value and hard work of developing and nurturing relationships. He presents a compelling case for investing in relationship maps. The book is a "must keep close" for those who want to excel." * Bruce Parker, former Chief Sales Officer, Deloitte Canada (Retired) *
"Dr O'Sullivan has captured a compelling combination of process, science and human behaviour to bring together a truly actionable blueprint for creating better relationships beyond merely a sales process. From relationship mapping to cross selling and responding to RFPs, this is a comprehensive guide to creating a B2B strategy for any business looking to grow and expand. This is best practice and then some!" * Kevin Smith, Co-founder, Coleid Limited *
"In my opinion Dr. Ryan O'Sullivan does an excellent job of exploring the intricacies of building relationships, providing valuable insights into how sellers can identify and establish genuine connections that lead to mutually beneficial outcomes. The book offers practical advice and real-world examples that make it an essential resource for anyone looking to excel in B2B sales." * V. S. Srividhya, Global Head , Sales Effectiveness & Enablement, Infosys *
"What Ryan has done with this brilliant and authoritative book is take a contemporary perspective of all the factors that help to develop new B2B relationships and nurture existing relationships. Combining his professional experience with his doctoral research we have in this book an extensive account of how to explore the science and art of relationship building. A must read for those entering sales, for account managers and for sales leaders interested in territory management and account planning." * Dr Philip Squire, CEO, Consalia *
"In a world of increasing complexity good relationships really matter. Building B2B Relationships is a wonderfully pragmatic book, full of wisdom, techniques and templates providing the reader with everything they need to know about developing and leveraging collaborative relationships, existing and new, to be successful in B2B sales. It will be a valuable reference point for our students and anyone working in B2B sales." * Dr. Louise Sutton, Academy Director, Consalia *