Influencer Marketing Strategy

"This book is the absolute bible for all things modern day influencing, if you serious about this game. This is an essential read." * Brad Burton, Entrepreneur and Motivational Speaker *
"Whether you're running your own business, a social media manager at a company, or just have a general interest in the topic of influencers, Influencer Marketing Strategy is a must read. I found this to be an insightful read, full of case studies, real world examples and immediately applicable tactics. Gordon's experience and expertise as a thought leader in this field shines through in every chapter and we can only be so lucky that he has imparted all of his wisdom into these pages." * Lauren Hannifan, Co-Founder, Snug *
"Gordon has created an easily digestible resource for anyone who needs to get under the skin of influencer marketing. With creative flair and take away advice this book is the perfect addition to the influencer toolbox. With updated chapters on AI and useful insights into personal and commercial branding this really is an essential read for anyone wanting to monetise their influencer strategies." * Nick Ede, CEO & Founder, East of Eden PR agency *
"A great read, offering valuable insights and practical tips for anyone looking to elevate their brand's presence in the digital space by harnessing the power of creators." * Samantha Hicks, Managing Director UK, Whalar *
"Whether you're a creator looking to expand your influence or a brand eager to work with influencers, Gordon is your guy, from strategy to execution. If you're thinking about dipping your toes into the world of influencer marketing, I can't recommend him enough. Trust me, you won't regret it!" * Zsuzsanna Blau, Global Head of Digital Demand & Campaigns Nokia *
"Influencer Marketing Strategy offers by far the best-researched and most-insightful review of an industry boiling with opportunity. Gordon has a happy knack of combining hard facts with good stories and linking cold statistics with first-hand interviews, all helping to reveal what's happening in reality. Whether it's B2C or B2B, if you want to understand, exploit, or even get into influencer marketing, then Influencer Marketing Strategy is exactly the book for you." * Toby Chapman-Dawe, Managing Director, Strand *
"A deep delve into the world of influencer marketing, the insight has given me food for thought on how I can implement an effective strategy here at the NHBF. It is clear that identifying the right person is crucial for your brand." * Samantha Turner-Meyern, Digital Marketing Director, National Hair and Beauty Federation *
"This is an insightful read and full of loads of case studies and interviews packed full of tips to help the reader really navigate the influencer marketing landscape." * Lily Tokmantseva, Marketing Director, Closer Still Media (Technology for Marketing show) *
"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate influencer marketing in its many forms and bring together the views of those forging its future." * Craig Knox, former Managing Director of Talent and Influencer, Marketing Corner London *
"If you want a solid foundation in influencer marketing, you should definitely read this remarkable book. It will give you an organized system of actionable knowledge and a complex view from different angles." * Nick Baklanov, Marketing specialist, HypeAuditor *
"This book is a fantastic resource for anyone involved in the Influencer Marketing industry. It brings together brilliantly the leading experts in the sector who share their views on the current and future trends." * Andrew Canter, Global CEO, Branded Content Marketing Association (BCMA) *