Data-Driven HR

"Without a doubt human capability (talent + leadership + organization + HR) increasingly delivers value to all stakeholders. This excellent book provides business and HR leaders the information required to improve decision making. Bernard's insights on analytics and AI will be the keys for progress." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group *
"If anyone was going to publish a book about the impact of the latest technology developments such as AI on the field of HR and People Analytics my bets were on Bernard Marr. And you won't be disappointed. The book offers a deep dive into the world of data of every kind, every possible use case, honest overview of technology and important considerations. It has never been more critical to educate ourselves about it." * Maja Luckos, VP, Employee Success, Salesforce *
"This book propelled me into a world of possibilities for HR leaders in embracing the 'intelligence revolution' to shape people strategies that add value to their organizations and their people. It's enlightened me to the power of AI-enabled HR and how I might use it, and it's made me want to learn more. This is a must read for all HR leaders." * Linda Sleath, Group HR Director, Topps Tiles Plc. *
"Data-Driven HR strikes a nice balance between exploring emerging trends in people analytics while primarily serving as a practical guide for HR professionals at any stage of their data journey. The second edition seamlessly weaves AI into a narrative that's easy to engage with and is packed full of examples that bring the theories to life." * Mark Ferrie, People Analytics Director, Meta *
"Data-Driven HR is a terrific overview of the enormous world of people analytics and AI. For people trying to understand this important space, this book shows you the way." * Josh Bersin, Global Industry Analyst and CEO of The Josh Bersin Company *
"Data, analytics and AI provides to elevate HR from its traditional role as a support function to one of a strategic partner creating value for the enterprise, its customers and its employees. There's a well-thumbed copy of the first edition of Data Driven HR on my bookshelf, and in this timely update Marr, one of the most knowledgeable people on the topic, explains how data and AI can enable HR to drive better decision making about people, deliver an enhanced service to employees; and make HR processes more efficient." * David Green, Managing Partner at Insight222, co-author of Excellence in People Analytics, and host of the Digital HR Leaders podcast. *
"Bernard Marr has once again delivered an indispensable guide to harnessing the power of data, analytics and AI in HR. This updated edition thoroughly captures the latest innovations shaping human resources while still being accessible for HR professionals at any level. Through compelling examples and clear frameworks, Marr demonstrates how to drive business value through evidence-based talent practices. This is a must-read playbook for any HR leader looking to build capabilities in data-driven decision-making." * Professor Max Blumberg, PhD, University of Leeds *
"This is a great guide for HR professionals who are grappling with the transition to becoming data led. It's easy to read, and with real examples and case studies across the employee lifecycle, it's also a pragmatic resource to have in your HR toolkit." * Ashish Sinha Korn Ferry Head of People Analytics, AI & Strategy EMEA Practice Leader *
"AI is transforming the world of work and our personal lives. With a people-centric approach, Bernard Marr demystifies data driven AI enabled HR with context, thought provoking insights and examples of AI at the time this book was written. We all have a role to play when it comes to this rapidly evolving space as the output of AI will be a reflection of our culture and values. Staying on top of leading practices, lessons learned, emerging regulations and standards is critical so we can unlock AI's potential and value add to the business, our customers and employees while minimizing risk. This book sets the foundation so we can do just that!" * Terilyn Juarez Monroe, Terilyn Juarez Monroe, Chief People Officer *
"Data-Driven HR is an indispensable resource for Career Services professionals looking to equip their students with cutting-edge strategies in today's competitive job market. This comprehensive book offers invaluable insights into recruitment and candidate selection, employer branding, pinpointing the most effective recruitment channels, and harnessing AI-enhanced automation to identify and assess the best candidates for businesses. It's a game-changer for career advisors committed to empowering their students with the knowledge and skills needed to excel in the evolving world of talent acquisition and HR." * Dr. Amber Wigmore Álvarez, Associate Professor, IE Business School and IE University *