The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
Format:Hardback
Publisher:Kogan Page Ltd
Published:3rd May '23
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£16.99(9781398611009)
This book offers insights from top business schools to enhance marketing skills and advance careers, making it essential for professionals and students alike.
In The 30 Day MBA in Marketing, readers are invited to enhance their marketing skills and advance their careers through valuable insights drawn from the world's leading business schools. This book serves as a comprehensive guide, covering essential topics such as advertising, promotion, buyer behavior, and budgeting. Each module is designed to mirror what one would encounter in a top-tier MBA program, making it an invaluable resource for anyone looking to fill knowledge gaps and refine their creative, analytical, and decision-making abilities.
Furthermore, The 30 Day MBA in Marketing includes a variety of engaging case studies from some of the most successful companies globally. These real-world examples illustrate how the skills discussed in the book can lead to tangible success in marketing and business. The combination of theory and practical application provides readers with a well-rounded understanding of the marketing landscape.
This book is not only beneficial for professionals aiming to accelerate their careers but also for students eager to broaden their knowledge base. With its practical insights and straightforward guidance, The 30 Day MBA in Marketing is an essential read for anyone interested in mastering marketing concepts without the hefty price tag of traditional MBA programs.
ISBN: 9781398611023
Dimensions: 242mm x 165mm x 27mm
Weight: 700g
280 pages
3rd Revised edition