The 30 Day MBA in Marketing

Your Fast Track Guide to Business Success

Colin Barrow author

Format:Paperback

Publisher:Kogan Page Ltd

Published:3rd May '23

Should be back in stock very soon

This paperback is available in another edition too:

The 30 Day MBA in Marketing cover

This book offers a comprehensive guide to marketing principles, ideal for professionals and students alike. The 30 Day MBA in Marketing provides valuable insights and practical applications.

In The 30 Day MBA in Marketing, readers are presented with an opportunity to enhance their marketing skills and advance their careers through insights derived from the world's premier business schools. This book encompasses a wide range of topics, including advertising, promotion, buyer behavior, and budget management. Each module mirrors the curriculum found in top-tier business programs, enabling readers to bridge knowledge gaps while honing their creative, analytical, and decision-making abilities.

Additionally, The 30 Day MBA in Marketing offers engaging case studies from some of the most successful companies globally. These real-world examples illustrate how effective marketing strategies can lead to significant business success, providing a practical context for the concepts discussed. The combination of theoretical knowledge and practical application makes this book a valuable resource for both aspiring marketers and seasoned professionals.

Whether you are looking to propel your career forward or expand your understanding of marketing principles, this book serves as an essential guide. The 30 Day MBA series is designed to deliver world-class insights without the hefty price tag of traditional MBA programs, making it an excellent choice for anyone eager to learn about marketing in an accessible format.

ISBN: 9781398611009

Dimensions: 217mm x 140mm x 20mm

Weight: 389g

280 pages

3rd Revised edition