Be Data Analytical

"A must-read for anyone looking to harness the power of data. Be Data Analytical stands out as a comprehensive guide that empowers readers to unlock the hidden potential within their data, driving innovation and growth in any field." * Bernard Marr, Founder & CEO, Bernard Marr & Co *
"If you're looking for a practical guide to learn about the four levels of analytics, look no further than Be Data Analytical. Jordan Morrow's hands-on approach to teaching data analytics makes the book an invaluable resource for anyone who wants to learn the skills needed to succeed in the field. The clear explanations, practical examples and content breakdown make this book an excellent choice for both beginners and experienced professionals." * Chandra Donelson, Washington D.C. Chapter Lead, Women in Data *
"Jordan's passion and enthusiasm for data shines through. Breaking down analytics into four accessible levels means this book is for everyone. Its real-life examples and analogies bring to life the importance of understanding and implementing good analytics." * Susan Walsh, Founder & Managing Director, The Classification Guru Ltd *
"This book provides an excellent framework for data-driven decision-making in organizations. By framing the analytics implementations progressively through the four levels of analytics, Be Data Analytical is easy to follow as an analytics guidebook. At each stage, the book covers key definitions, roles of the different enterprise players, numerous business examples and strategy suggestions to get the analytics job done." * Kirk Borne, Founder, Data Leadership Group *
"Data Analytics is a crucial aspect of decision-making in the modern business landscape, and this book provides a comprehensive guide to understanding its nuances. The author's expertise and passion for the subject is present in every chapter, making this book a must-read for anyone seeking to improve their data literacy and enhance their decision-making skills. I highly recommend this book to anyone looking to unlock the power of data analytics in their organization." * Esther Munyi, Chief Data and Analytics Officer, Sasfin *
"Be Data Analytical is a book about leadership, decision making, staying ahead and having your own built-in systems. A consummate storyteller, Jordan speaks to those who know this space and those who perhaps need to. The data environment has changed forever and the complexity and challenge for leaders means the rule book we used to follow, and our previous frames of reference, are redundant. New ways of thinking and improving decision making are therefore vital." * Mike Roe, CEO, Tensense.ai *
"Ingenious! Jordan's engaging work propels the reader from data literacy to data analysis." * Major General Dustin Shultz *