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Event Planning and Management

Principles, Planning and Practice

Ruth Dowson author Bernadette Albert author Dan Lomax author

Format:Paperback

Publisher:Kogan Page Ltd

Published:3rd Dec '22

Should be back in stock very soon

This paperback is available in another edition too:

Event Planning and Management cover

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation. Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

"Compelling, comprehensive, compulsory. My favourite 'go to' textbook." * Dr Richard Keith Wright, Senior Lecturer in Sport Events and Entrepreneurship, Auckland University of Technology, New Zealand *
"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers." * Dr Lucy Laville, Course Director, UK Centre for Events Management *
"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management." * Tim Collett, Managing Director, WRG, a division of the Creative Engagement Group, UK *
"This incredibly detailed book is a conduit to success for future event managers." * Amanda Edgcumbe, Founder and Director, Powwow Events *
"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." * Mark Breen, Director, Cuckoo Events and Safe Events (about a previous edition) *
"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." * Emma Cartmell, CEO, CHS Group (about a previous edition) *
"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process." * Rob Minto – Managing Director The Onlii *

ISBN: 9781398607101

Dimensions: 230mm x 153mm x 29mm

Weight: 330g

360 pages

3rd Revised edition