Digital Marketing Strategy
An Integrated Approach to Online Marketing
Format:Paperback
Publisher:Kogan Page Ltd
Published:3rd May '22
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£95.00(9781398605992)
This guide offers a practical approach to developing a comprehensive digital marketing strategy, integrating modern tools and techniques for success. Digital Marketing Strategy is essential for marketers.
In the ever-evolving landscape of digital marketing, Digital Marketing Strategy serves as a comprehensive guide designed to help businesses navigate their marketing efforts effectively. This updated edition emphasizes the importance of aligning marketing strategies with business objectives while incorporating the latest trends in technology. Readers will discover a wealth of information on topics such as automation, analytics, and the integration of artificial intelligence, providing a modern approach to building a successful digital marketing framework.
The book delves into essential components such as e-commerce, marketing automation, and affiliate marketing, ensuring that readers are well-equipped to tackle contemporary challenges. With a focus on practical implementation, Digital Marketing Strategy offers real-world case studies from renowned companies like Coca-Cola, Spotify, and Airbnb, illustrating how these concepts can be applied in real-life scenarios. Additionally, the text includes checklists, key terms, and insights from industry experts, making it a valuable resource for anyone looking to enhance their digital marketing capabilities.
Recommended by the Chartered Institute of Marketing (CIM), this guide is ideal for students and marketing professionals at various stages of their careers. The accompanying online resources provide practical tools and templates for implementing strategies across various digital channels, such as SEO, paid search, and email marketing. Overall, Digital Marketing Strategy is an essential toolkit for anyone aiming to optimize their digital marketing efforts and achieve measurable results.
"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." * Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol *
"It is very rare to find such applicable, accurate and up to date advice in a single resource, which is exactly what Digital Marketing Strategy offers. Simon's in-depth understanding of such a broad range of digital marketing channels and topics makes this book undoubtedly an essential read for both budding and experienced digital marketing professionals alike." * Carl Hewitt, CEO and Co-Founder, Hewitt Matthews *
"One of the issues with marketing and marketing books today is pre-pandemic thinking. With this third edition of Digital Marketing Strategy, Simon has really taken the time to bring the book up-to-date with modern case studies and chapters. This really is a marketing book for the post-pandemic world." * Tim Hughes, Co-Founder and CEO, Digital Leadership Associates *
"Impressive depth and rigor, with excellent insights and practical tips. A must-have resource for every marketer and business leader. This is a book you will keep coming back to over and over again." * Arek Dvornechuck, Branding Expert, Ebaqdesign *
"This is everything that you need and want to know about digital marketing. Simon Kingsnorth expertly combines the logic and magic of the discipline and brings it together in an engaging and comprehensive way. A master class wrapped up in a book that you should read and use to develop your marketing strategy and grow as a marketer." * Suki Thompson, Founder, Let’s Reset *
"I have used and recommended Digital Marketing Strategy for a number of years to digital marketing students. This latest edition has made sure that it has kept up to date and is supported by some detailed case studies. The publication continues to be a valuable resource for both students and practitioners." * Bradley Lansdale, Lecturer and CIM Examiner *
ISBN: 9781398605978
Dimensions: 234mm x 157mm x 22mm
Weight: 625g
416 pages
3rd Revised edition