Digital Darwinism
Surviving the New Age of Business Disruption
Format:Paperback
Publisher:Kogan Page Ltd
Published:3rd May '22
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£67.00(9781398601949)
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology. Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
"Big, bold ideas that make you think." * Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness' *
"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves." * Sam Conniff, Bestselling Author, 'Be More Pirate', and Director, Uncertainty Experts *
"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective." * Jeff Dailey, CEO, Farmers Insurance *
"The business book leaders need, but don't deserve." * Alex Roy, TV Host, and Director of Special Operations, Argo AI *
ISBN: 9781398601925
Dimensions: 215mm x 140mm x 16mm
Weight: 345g
248 pages
2nd Revised edition