Business Experimentation

"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation." * Sir John Rose, CEO Rolls-Royce 1996-2011 *
"James and Goddard have been teaching the "how to" of experimentation to executives for the past two decades. They have now put their insights and wisdom into this practical and very readable book. It is a winner! It belongs on the shelf of every manager." * Professor Costas Markides, Professor of Strategy and Entrepreneurship, London Business School *
"Under Rob's and Jules' guidance, the experimentation movement has changed our game. In fact, it has become a key part of ensuring that our organization is future ready." * Paul Dupuis, CEO, Randstad Japan *
"Their writing is a dance between philosophical gems and practical nuggets. Readers are stimulated to think about how they could embark on their own journeys of experimentation." * Anil Sachdev, Founder and Chairman, School of Inspired Leadership, India *
"In this highly practical book, Jules and Rob outline what is takes to bring experimentation to life; to have fun and increase an organization's curiosity in finding what works and adds value and what doesn't." * Steve Hurst, VP Learning & Development, Sage *
"This book is a celebration of a truly scientific approach to business, one which seeks to find out what you don't know, rather than endlessly optimising on the little that you do." * Rory Sutherland, Founder and Vice Chairman, Ogilvy UK and TED Global speaker *
"Having worked with both authors I am continually struck by the impact that they and their methodology has on senior leaders. Their approach is both provocative and pragmatic and has led to some amazing experiment results." * Roger Minton, Head of Leadership Development, Anglo American *
"This book offers a wise reflection as well as a practical approach to make business experiments part of the way we lead our organizations into the future." * Thierry Bonetto, Former Director of Learning & Development, Danone (2008-18) *
"Most seasoned executives buy into the idea that we should encourage more experimentation in business, but they often don't know where to start. This book solves the problem - it is full of practical advice and it is written by two genuine experts, Rob James and Jules Goddard, who have been helping organisations run business experiments for more than a decade." * Professor Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School *
"This is a deeply insightful, thought-provoking and practical book, offering an approach that will be of value to organisations of all kinds. The authors unpack experimentation with commendable clarity." * Dr Andrew MacLennan, Founder and Managing Director, Strategy Execution Ltd *
"Could there be a timelier book than Business Experimentation? As businesses the world over look to reset, I doubt there can be a more important book for leaders to read." * Keith Coats, Futurist and leadership expert, Co-founder of TomorrowToday Global *
"For anyone interested in exploring the spirit of experimentation in their organization, and building a culture of curiosity for themselves, this will be essential reading." * Andy Craggs, The Jump Network *
"The book is a perfect balance of academic rigour AND business relevance. It is provocative and provides pragmatic tools for success that explain the Why, the What and the How." * Linda Irwin, Senior Client Director, London Business School *
"Business Experimentation is very timely. Jules Goddard and Rob James' book provides a high-level reflection and a practical roadmap to experiment and find new ways forward." * Muriel Larvaron, Director, Insights & Partnerships, CEDEP (European Centre for Executive Development) *
"This book is a great source of insight for leaders who understand that the world is ever-changing and consistently strive to master the latter and to adapt." * Pierre Deheunynck, Executive Vice President of ENGIE Group, Head of human resources, transformation and global business support *
"Business experiments lead to discoveries and insights and promote constant further development and innovations. You will be inspired and excited when you read Jules and Rob's book and immediately feel like starting your own experiments." * Dr Sven Ebert, Head of Innovation Laboratory in Innovation & Research, Roche Diagnostics International *
"I was inspired and awed by the beauty of Rob and Jules "Business Experimentation" as a masterful tool to address opinions and habitual patterns. With experimentation, a bridge is created to have a stance in life where opinions and points of view rather than divisiveness provide a common ground to support a shared understanding. Much needed in today's world!" * Dr Valerio Pascotto, Founder, IGEOS Consultancy for Organizational Development and High Performance *