Is vs Ought

Working with Deborah has been transformative and a highlight of my career! This book is not just a book about catalysing change, it is so much more than that: From Ought to Is engages the reader on a journey on how to navigate human complexity providing you with a thorough map on how to create movement in your life and the world around you, containing a superb mix of theory and emotional real life stories, which you will never forget …
Laure Roberts, ex Chief Human Resources Officer, Syngenta Group

I await each of Deborah Rowland’s books wondering if she can possibly deliver another literary change masterpiece. The answer? Of course she can. In From Ought to Is Deborah uniquely combines philosophy, politics, literature, religion, biology and neuroscience with her real-world experience at some of the most influential organisations in the world. Her astute, enquiring mind and her courage to uncover and give voice to what is usually concealed has produced a book for our times with an unrivalled take on what keeps individuals, societies and organisations in deadlock. Deborah offers a personal perspective, new insights anchored in her previous work and practical guidance to bring ease and flow to accelerate change. If you dare to follow her advice, that is. Chapter after chapter set off fireworks in my brain, speaking directly to the stickiest of change challenges. I can’t wait to start my own transit from ought to is. I’m recommending it to every change practitioner I know. 

 Emma Coatsworth, Global Business Implementation Manager, Royal Dutch Shell

Deborah Rowland is an exceptionally gifted individual whose brilliant work on leadership has had a profound impact on countless individuals and organisations. In this groundbreaking new work she brings together her huge experience in this field with profound insights from the world of spirituality and psychology. The result is a must-read: the journey of which Deborah writes, from a world of oughts to one in which we more fully experience all of reality could bring much needed ease, truth telling, freedom and movement to all of us as individuals and, through us, to the ‘stuck’ places in today’s world. It’s a journey into life in all its fullness which I cannot recommend highly enough.

Dr John Inge, former Bishop of Worcester 

Wow! Reading this book felt like a gift from the muses, whispered straight to the heart of what matters now. Deborah masterfully blends timeless wisdom, groundbreaking research, heartfelt human compassion, compelling personal stories and a career filled with practical experience at the highest levels to deliver a message with the power to transform leadership in these challenging times. It has profoundly changed me, leaving me more hopeful and inspired in my work facilitating change with some of the world’s top family enterprise leaders and within my own team. I am deeply grateful for everything that went into the creation of this treasure. It will be a blessing to us all if leaders everywhere read this book. 

Don Opatrny, Managing Partner, The Lovins Group.

In From Ought to Is, Deborah offers a deeply philosophical and profoundly practical guide to navigating our increasingly turbulent and divided world. True to her characteristic approach, she emphasises truth, compassion, and curiousity as essential tools for leaders and individuals seeking meaningful change. This is not just another book about leadership—it is an urgent call to action for all of us to reconnect with what is, rather than remaining tethered to what we think ought to be. By taking a visceral, phenomenological approach, From Ought to Is invites us to delve deeper into the truths of our existence, encouraging us to understand the world in a more holistic, interconnected way. Far from despairing at today’s social and political climes, Deborah provides a ‘compass of compassion’. Her vision is both discomforting and reassuring: a reminder that growth requires humility, patience, and an unwavering commitment to authenticity and truth.

Prof Dr Andrew Sharman

Chief Executive, International Institute of Leadership & Safety Culture, and Professor of Risk & Resilience, IMD, Switzerland

This thought-provoking book is very timely for anyone who is trying to figure out how to navigate in the world that is becoming more and more polarised. Whether you are a business leader, a community member, or a parent - you would want to follow Deborah’s advice on how to move From Ought to Is and resist the temptation to give in to quick judgement to things, events or ideas, and open your mind and heart to new ways of being and thinking. I cannot wait to put it into practice.

Natalia Wallenberg, Chief Human Resources Officer, Ahold Delhaize