The Sport Business Future
A Smith author H Westerbeek author
Format:Paperback
Publisher:Palgrave Macmillan
Published:1st Jan '04
Currently unavailable, and unfortunately no date known when it will be back
Springer Book Archives
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee
'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning
ISBN: 9781349511297
Dimensions: unknown
Weight: unknown
210 pages
Softcover reprint of the original 1st ed. 2004