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Globalization or Regionalization of the American and Asian Car Industry?

K Shimizu editor M Freyssenet editor G Volpato editor

Format:Paperback

Publisher:Palgrave Macmillan

Published:1st Jan '03

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Globalization or Regionalization of the American and Asian Car Industry? cover

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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose.The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

ISBN: 9781349510009

Dimensions: unknown

Weight: 393g

243 pages

1st ed. 2003