Globalization or Regionalization of the American and Asian Car Industry?
K Shimizu editor M Freyssenet editor G Volpato editor
Format:Paperback
Publisher:Palgrave Macmillan
Published:1st Jan '03
Currently unavailable, and unfortunately no date known when it will be back
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The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose.The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
ISBN: 9781349510009
Dimensions: unknown
Weight: 393g
243 pages
1st ed. 2003