Consumable Texts in Contemporary India

“Gupta displays an easy familiarity with an admirable range of both, the academic and the non-academic—as well as cultured and uncultured—literatures and discourses, and not only applies them to a range of topics and issues that are unexpected (to say the least), but with remarkably accurate, insightful and incisive results. The analyses are subtle, sophisticated and frighteningly persuasive in their implications for the sheer reach and impact of such uncultured books, and the political and ideological effects they are likely to have.” (P K Vijayan, Economic Political Weekly, Vol. 51 (36), September 3, 2016)