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Real Luxury

How Luxury Brands Can Create Value for the Long Term

M Pinkhasov author R Nair author

Format:Paperback

Publisher:Palgrave Macmillan

Published:1st Jan '14

Currently unavailable, and unfortunately no date known when it will be back

Real Luxury cover

Springer Book Archives

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students."

- Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com

'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.'

- Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York

ISBN: 9781349484232

Dimensions: unknown

Weight: 310g

228 pages

1st ed. 2014