branding@thedigitalage
H Meyers author R Gerstman author
Format:Paperback
Publisher:Palgrave Macmillan
Published:14th Sep '01
Currently unavailable, and unfortunately no date known when it will be back
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
ISBN: 9781349426652
Dimensions: unknown
Weight: unknown
184 pages
1st ed. 2001