Private Business-Public Battleground
The Case for 21st Century Stakeholder Companies
John Egan author Des Wilson author
Format:Paperback
Publisher:Palgrave Macmillan
Published:1st Jan '02
Currently unavailable, and unfortunately no date known when it will be back
Springer Book Archives
Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5.Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.
'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management
'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning
'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today
ISBN: 9781349425549
Dimensions: unknown
Weight: unknown
198 pages
Softcover reprint of the original 1st ed. 2002