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The Rise of Marketing and Market Research

H Berghoff editor U Spiekermann editor P Scranton editor

Format:Paperback

Publisher:Palgrave Macmillan

Published:19th Oct '12

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The Rise of Marketing and Market Research cover

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

ISBN: 9781349343881

Dimensions: unknown

Weight: unknown

312 pages

1st ed. 2012