The Rise of Marketing and Market Research
H Berghoff editor U Spiekermann editor P Scranton editor
Format:Paperback
Publisher:Palgrave Macmillan
Published:19th Oct '12
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£89.99(9780230341067)
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
ISBN: 9781349343881
Dimensions: unknown
Weight: unknown
312 pages
1st ed. 2012