Managing Strategy Processes in Emergent Industries
The Case of Media Firms
Georg von Krogh author Johan Roos author
Format:Paperback
Publisher:Palgrave Macmillan
Published:20th Nov '96
Currently unavailable, and unfortunately no date known when it will be back
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
ISBN: 9781349141494
Dimensions: unknown
Weight: 251g
178 pages
1st ed. 1996