How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
Format:Paperback
Publisher:Palgrave Macmillan
Published:1st Jan '98
Currently unavailable, and unfortunately no date known when it will be back
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
ISBN: 9781349140725
Dimensions: unknown
Weight: unknown
172 pages
1st ed. 1998