The Phenomenon of Political Marketing

Nicholas Jackson O'Shaughnessy author

Format:Paperback

Publisher:Palgrave Macmillan

Published:1st Jan '90

Currently unavailable, and unfortunately no date known when it will be back

The Phenomenon of Political Marketing cover

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

ISBN: 9781349103546

Dimensions: unknown

Weight: 394g

286 pages

1st ed. 1990