The Phenomenon of Political Marketing
Nicholas Jackson O'Shaughnessy author
Format:Paperback
Publisher:Palgrave Macmillan
Published:1st Jan '90
Currently unavailable, and unfortunately no date known when it will be back
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
ISBN: 9781349103546
Dimensions: unknown
Weight: 394g
286 pages
1st ed. 1990