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Public Relations Writing

Strategies & Structures

Doug Newsom author Jim Haynes author

Format:Paperback

Publisher:Cengage Learning, Inc

Published:1st Jan '16

Should be back in stock very soon

Public Relations Writing cover

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

ISBN: 9781305500006

Dimensions: 16mm x 183mm x 229mm

Weight: 613g

384 pages

11th edition