Brand You
David Royston-Lee author Sylvana Storey author
Format:Paperback
Publisher:Pearson Education Limited
Published:17th Oct '23
Should be back in stock very soon
This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.
"The definitive guide on how to build and grow the most precious brand you'll ever work on. Yourself." Sir Mark Thompson, Chairman of the Board of Directors of Ancestry. Former President and Chief Executive Officer of The New York Times Company and former Director-General of the BBC
“A timely reminder that personal branding today is about the real you – your purpose, values and drivers – not some packaged goods strategy. You have to dare to be real. And learn to be self-aware. Ready?” Avivah Wittenberg-Cox, CEO, 20-First, Speaker, Author
“Personal branding is becoming an increasingly important element that all of us need to consider in today's disruptive world. It can be the differentiator that enables us to show not only our visibility and our talents, but also our personal values. In Brand You, David and Sylvana offer a pragmatic and effective roadmap to help everyone become more aware of what developing your personal brand can do for you and what you need to do to make it happen. It's very readable and is highly recommended; to start developing your ‘Brand You' today!” Dave Millner, Founder and Consulting Partner, HR Curator Ltd
“Brand You helps to join the dots between who you are and what you do...essential reading to help you find your purpose in your career.” Jo Minns, Former HR Director at Coutts and Executive Coach & Consultant
"Authentic Leadership is vital for success in business. Brand You carefully guides you through exercises to truly understand your authentic self and present it positively to the world." Shlomo Ben Hur, Professor of Leadership & Organisational behaviour, MD Business School, Lausanne, Switzerland
“This book is for everyone who is looking for a practical How-to guide for defining your personal core and translating this into a convincing narrative of your professional self. It is so timely because of the challenges of self-reinvention that so many people have been embarking on in the course of the ‘Great Resignation'. And its practicality is so striking with guiding questions being asked, examples being given, and hands-on tools being provided step-by-step along this inspiring journey. A must read!” Stephan Strauss, CEO, advisor, mentor, entrepreneur
“As an entrepreneur leading an impact-driven startup, Brand You by David and Sylvana is the book that will elevate your journey to new heights. It's a game-changer for standing out in today's competitive landscape. By uncovering your purpose, vision, and unique talents, you'll create an authentic brand that resonates with your entrepreneurial spirit. Whether you're just starting out or looking to make a greater impact, "Brand You" is your compass to success. Take control of your personal brand and leave a lasting mark in the world of entrepreneurship”. Aris Maroonian, Founder and CEO of Neology-carbon free energy
ISBN: 9781292457284
Dimensions: 210mm x 138mm x 16mm
Weight: 323g
256 pages
3rd edition