International Business: The Challenges of Globalization, Global Edition
John Wild author Kenneth Wild author
Format:Paperback
Publisher:Pearson Education Limited
Published:16th Feb '23
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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
ISBN: 9781292450315
Dimensions: 280mm x 217mm x 20mm
Weight: 980g
448 pages
10th edition