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International Business: The Challenges of Globalization, Global Edition

John Wild author Kenneth Wild author

Format:Paperback

Publisher:Pearson Education Limited

Published:16th Feb '23

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International Business: The Challenges of Globalization, Global Edition cover

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

 

ISBN: 9781292450315

Dimensions: 280mm x 217mm x 20mm

Weight: 980g

448 pages

10th edition