Marketing: An Introduction, Global Edition
Gary Armstrong author Philip Kotler author
Format:Paperback
Publisher:Pearson Education Limited
Published:19th May '22
Should be back in stock very soon
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
ISBN: 9781292433103
Dimensions: 275mm x 215mm x 30mm
Weight: 1500g
704 pages
15th edition