Marketing: An Introduction, Global Edition

Gary Armstrong author Philip Kotler author

Format:Paperback

Publisher:Pearson Education Limited

Published:19th May '22

Should be back in stock very soon

Marketing: An Introduction, Global Edition cover

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

ISBN: 9781292433103

Dimensions: 275mm x 215mm x 30mm

Weight: 1500g

704 pages

15th edition