Essentials of Services Marketing
Format:Paperback
Publisher:Pearson Education Limited
Published:29th Jun '22
Should be back in stock very soon
For undergraduate courses in services marketing.
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
ISBN: 9781292425191
Dimensions: 276mm x 216mm x 26mm
Weight: 1460g
680 pages
4th edition