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Change Their Mind: 6 practical steps to persuade anyone anytime

Mastering the art of ethical persuasion

Simon Horton author

Format:Paperback

Publisher:Pearson Education Limited

Published:4th Jul '22

Should be back in stock very soon

Change Their Mind: 6 practical steps to persuade anyone anytime cover

This book provides a guide to ethical persuasion through six practical steps, enhancing relationships while achieving goals. Change Their Mind is a valuable resource for effective communication.

Every day, whether at home or in the workplace, we find ourselves needing to influence and persuade others. It can often be a challenging task, as understanding the nuances of human behavior is complex. Change Their Mind presents a structured approach to persuasion, offering six practical steps that can be applied in various situations. This book aims to equip readers with the tools necessary to navigate the intricacies of interpersonal communication effectively.

The insights provided in Change Their Mind are grounded in psychology, neuroscience, and business research, ensuring that the strategies are not only practical but also scientifically supported. By delving into the motivations and perspectives of others, readers can foster deeper relationships while achieving their persuasion goals. The ethical approach emphasized throughout the text encourages readers to consider the impact of their influence on others, promoting a more compassionate form of persuasion.

Additionally, Change Their Mind is enriched with 30 engaging stories and case studies from leaders and experts across various fields. These real-life examples illustrate the principles discussed and demonstrate how they can be successfully implemented. The combination of theory and practice makes this book a valuable resource for anyone looking to enhance their persuasive abilities and build better connections with others.

ISBN: 9781292406794

Dimensions: 214mm x 141mm x 12mm

Weight: 280g

240 pages