International Business: A Managerial Perspective, Global Edition

Ricky Griffin author Michael Pustay author

Format:Paperback

Publisher:Pearson Education Limited

Published:18th Nov '19

Should be back in stock very soon

International Business: A Managerial Perspective, Global Edition cover

For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

ISBN: 9781292313733

Dimensions: 274mm x 216mm x 23mm

Weight: 1220g

624 pages

9th edition