International Business: A Managerial Perspective, Global Edition
Ricky Griffin author Michael Pustay author
Format:Paperback
Publisher:Pearson Education Limited
Published:18th Nov '19
Should be back in stock very soon
For courses in international business.
Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
ISBN: 9781292313733
Dimensions: 274mm x 216mm x 23mm
Weight: 1220g
624 pages
9th edition