International Business: The New Realities, Global Edition
Gary Knight author John Riesenberger author S Cavusgil author
Format:Paperback
Publisher:Pearson Education Limited
Published:26th Sep '19
Should be back in stock very soon
For courses in international business.
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
ISBN: 9781292303246
Dimensions: 274mm x 216mm x 20mm
Weight: 1134g
576 pages
5th edition