International Business

This comprehensive guide to global business offers insights and data to understand trends and predictions, making it essential for students in international business.

The book International Business offers a comprehensive overview of the complex global business environment, equipping students with the necessary insights to navigate this dynamic landscape. Authored by a team of experts who continuously update their knowledge, this eighth edition includes new and revised content that reflects the latest trends and developments in international business. Students will find valuable data that aids in mapping trends and making informed predictions about the global market.

Designed for both undergraduate and postgraduate students, International Business effectively bridges theoretical concepts with practical applications. It connects established theories, analytical frameworks, and real-world case examples, creating a robust learning resource. The text emphasizes the significance of decisions made by multinational firms and their impact on the economies and societies in which they operate, providing a well-rounded perspective on global business practices.

This edition features over 90 new and updated case studies from various industries, such as IKEA and Alibaba, alongside contemporary issues like the US-Venezuela oil dispute and the US-China trade war. Additionally, it highlights responsible business practices, global value chains, and the importance of innovation and knowledge creation in cooperative alliances. With a plethora of resources, International Business equips students with the tools needed to become effective decision-makers in their future careers.