Marketing Research: An Applied Orientation, Global Edition

Naresh Malhotra author

Format:Paperback

Publisher:Pearson Education Limited

Published:6th May '19

Should be back in stock very soon

Marketing Research: An Applied Orientation, Global Edition cover

For undergraduate and graduate courses in marketing research.
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

ISBN: 9781292265636

Dimensions: 277mm x 216mm x 28mm

Weight: 1720g

888 pages

7th edition