Tourism: The Business of Hospitality and Travel, Global Edition
Lorraine Taylor author Roy Cook author Cathy Hsu author
Format:Paperback
Publisher:Pearson Education Limited
Published:18th Sep '17
Should be back in stock very soon
For introductory hospitality or tourism courses
A comprehensive, international view of the business of tourism
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.
Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
ISBN: 9781292221670
Dimensions: 270mm x 215mm x 10mm
Weight: 899g
448 pages
6th edition