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Better Business, Global Edition

Michael Solomon author Mary Poatsy author Mary Anne Poatsy author Kendall Martin author

Format:Paperback

Publisher:Pearson Education Limited

Published:2nd Nov '17

Should be back in stock very soon

Better Business, Global Edition cover

For courses in introductory business.

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

ISBN: 9781292218199

Dimensions: 275mm x 220mm x 22mm

Weight: 1120g

624 pages

5th edition