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Retail Management, Global Edition

Barry Berman author Joel Evans author Patrali Chatterjee author

Format:Paperback

Publisher:Pearson Education Limited

Published:5th Oct '17

Should be back in stock very soon

Retail Management, Global Edition cover

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

ISBN: 9781292214672

Dimensions: 272mm x 216mm x 20mm

Weight: 1160g

594 pages

13th edition