Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition
Fred David author Forest David author
Format:Paperback
Publisher:Pearson Education Limited
Published:17th Oct '16
Should be back in stock very soon
For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.
ISBN: 9781292164977
Dimensions: 274mm x 216mm x 20mm
Weight: 940g
424 pages
16th edition