Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

Fred David author Forest David author

Format:Paperback

Publisher:Pearson Education Limited

Published:17th Oct '16

Should be back in stock very soon

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition cover

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

ISBN: 9781292164977

Dimensions: 274mm x 216mm x 20mm

Weight: 940g

424 pages

16th edition