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Brilliant Marketing

How to plan and deliver winning marketing strategies - regardless of the size of your budget

Richard Hall author

Format:Paperback

Publisher:Pearson Education Limited

Published:9th Nov '16

Should be back in stock very soon

Brilliant Marketing cover

This guide offers practical strategies for effective marketing, helping readers create impactful campaigns and succeed in a competitive environment.

In today's competitive landscape, effective marketing is crucial for business success. This comprehensive guide offers readers the tools and insights needed to craft and implement successful marketing strategies. The updated edition of this book presents practical advice that spans from the initial concept to the execution of campaigns, ensuring that marketers are well-equipped to navigate the ever-evolving market dynamics.

The book delves into the essential elements of marketing that truly make an impact. Readers will learn to identify and understand the ideas, actions, and campaigns that lead to remarkable outcomes. With a focus on building a complete marketing skill set, the guide emphasizes the importance of inspiring and engaging target audiences, thus enhancing the effectiveness of marketing efforts.

Moreover, it empowers readers to become masters of strategy. From the initial stages of brainstorming and planning to the final execution of marketing initiatives, the book provides a roadmap for success. By following the practical steps outlined, anyone can elevate their marketing game and achieve significant results in their campaigns.

ISBN: 9781292139043

Dimensions: 215mm x 135mm x 20mm

Weight: 420g

368 pages

3rd edition