International Business: The Challenges of Globalization, Global Edition
John Wild author Kenneth Wild author
Format:Paperback
Publisher:Pearson Education Limited
Published:21st May '15
Currently unavailable, and unfortunately no date known when it will be back
Cultural Understanding in International Business
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
ISBN: 9781292095042
Dimensions: 275mm x 220mm x 20mm
Weight: 1000g
464 pages
8th edition