Framework for Marketing Management, A, Global Edition

European Edition

Philip Kotler author Kevin Keller author

Format:Paperback

Publisher:Pearson Education Limited

Published:18th Jun '15

Should be back in stock very soon

Framework for Marketing Management, A, Global Edition cover

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

ISBN: 9781292093147

Dimensions: 230mm x 190mm x 20mm

Weight: 561g

352 pages

6th edition