Framework for Marketing Management, A, Global Edition

European Edition

Philip Kotler author Kevin Keller author

Format:Paperback

Publisher:Pearson Education Limited

Published:18th Jun '15

Should be back in stock very soon

Framework for Marketing Management, A, Global Edition cover

This concise guide offers a modern perspective on marketing management practices, making it a valuable resource for students and professionals. The Framework for Marketing Management, A, Global Edition is essential for adapting to contemporary marketing challenges.

The Framework for Marketing Management, A, Global Edition serves as an essential resource for both graduate and undergraduate courses in marketing management. This concise guide distills the key concepts from Kotler and Keller’s comprehensive 15th Edition of Marketing Management, offering a streamlined approach to understanding modern marketing strategies. With its efficient coverage of contemporary practices, this text is designed to complement simulations, projects, and case studies, making it an ideal choice for educators and students alike.

In the Framework for Marketing Management, A, Global Edition, readers will find a focus on the realities of 21st-century marketing. The book emphasizes the importance of adapting marketing strategies to meet the evolving demands of consumers and the marketplace. By engaging with this updated material, individuals, groups, and organizations can effectively modernize their marketing approaches, ensuring they remain relevant in a rapidly changing environment.

The 6th Edition of this guide not only presents current marketing management practices but also encourages critical thinking and application of these concepts in real-world scenarios. By providing a thorough yet succinct overview, the Framework for Marketing Management, A, Global Edition equips readers with the knowledge necessary to navigate the complexities of today's marketing landscape.

ISBN: 9781292093147

Dimensions: 230mm x 190mm x 20mm

Weight: 561g

352 pages

6th edition