Essentials of Marketing Research, Global Edition
Naresh Malhotra author David Birks author Peter Wills author
Format:Paperback
Publisher:Pearson Education Limited
Published:26th Jun '14
Should be back in stock very soon
For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
ISBN: 9781292060163
Dimensions: 276mm x 216mm x 17mm
Weight: 962g
432 pages