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Essentials of Marketing Research, Global Edition

Naresh Malhotra author David Birks author Peter Wills author

Format:Paperback

Publisher:Pearson Education Limited

Published:26th Jun '14

Should be back in stock very soon

Essentials of Marketing Research, Global Edition cover

For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

ISBN: 9781292060163

Dimensions: 276mm x 216mm x 17mm

Weight: 962g

432 pages