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Public Relations: Strategies and Tactics, Global Edition

Dennis Wilcox author Bryan Reber author Glen Cameron author

Format:Paperback

Publisher:Pearson Education Limited

Published:7th Aug '14

Should be back in stock very soon

Public Relations: Strategies and Tactics, Global Edition cover

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

ISBN: 9781292056586

Dimensions: 254mm x 204mm x 26mm

Weight: 1058g

624 pages

11th edition