Public Relations: Strategies and Tactics, Global Edition
Dennis Wilcox author Bryan Reber author Glen Cameron author
Format:Paperback
Publisher:Pearson Education Limited
Published:7th Aug '14
Should be back in stock very soon
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
ISBN: 9781292056586
Dimensions: 254mm x 204mm x 26mm
Weight: 1058g
624 pages
11th edition