Public Relations Writing and Media Techniques

Pearson New International Edition

Dennis Wilcox author Bryan Reber author

Format:Paperback

Publisher:Pearson Education Limited

Published:1st Nov '13

Should be back in stock very soon

Public Relations Writing and Media Techniques cover

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

ISBN: 9781292040738

Dimensions: 279mm x 216mm x 21mm

Weight: 1022g

472 pages

7th edition