Public Relations Writing and Media Techniques
Pearson New International Edition
Dennis Wilcox author Bryan Reber author
Format:Paperback
Publisher:Pearson Education Limited
Published:1st Nov '13
Should be back in stock very soon
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
ISBN: 9781292040738
Dimensions: 279mm x 216mm x 21mm
Weight: 1022g
472 pages
7th edition