Essentials of Marketing Research ISE
Robert Bush author Joseph Hair author David Ortinau author Dana E Harrison author Mary Celsi author
Format:Paperback
Publisher:McGraw-Hill Education
Published:6th Mar '23
Should be back in stock very soon
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect® and SmartBook 2.0.
ISBN: 9781266261503
Dimensions: 254mm x 203mm x 20mm
Weight: 685g
448 pages
6th edition