Essentials of Marketing Research ISE

Robert Bush author Joseph Hair author David Ortinau author Dana E Harrison author Mary Celsi author

Format:Paperback

Publisher:McGraw-Hill Education

Published:6th Mar '23

Should be back in stock very soon

Essentials of Marketing Research ISE cover

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     

Available with McGraw-Hill Connect® and SmartBook 2.0. 

ISBN: 9781266261503

Dimensions: 254mm x 203mm x 20mm

Weight: 685g

448 pages

6th edition