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Business Communication: Developing Leaders for a Networked World ISE

Peter Cardon author

Format:Paperback

Publisher:McGraw-Hill Education

Published:17th Mar '23

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Business Communication: Developing Leaders for a Networked World ISE cover

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world. 

ISBN: 9781266158216

Dimensions: 274mm x 216mm x 28mm

Weight: 1134g

640 pages

5th edition