A First Look at Communication Theory ISE

An accessible introduction to communication theories

Glenn Sparks author Em Griffin author Andrew Ledbetter author

Format:Paperback

Publisher:McGraw-Hill Education

Published:20th May '22

Should be back in stock very soon

A First Look at Communication Theory ISE cover

This engaging text introduces students to communication theories, making complex ideas accessible and relatable through practical examples and a conversational tone.

The 11th edition of A First Look at Communication Theory ISE is designed to ease students into the world of communication theories. With a welcoming and conversational writing style, the authors present complex concepts in a way that is accessible to newcomers. They introduce over 30 theories, blending foundational ideas with contemporary scholarship, making it easier for students to relate these theories to their own experiences. The use of relevant examples and connections to popular culture serves to demystify the subject matter, encouraging students to engage with the material without apprehension.

One of the standout features of A First Look at Communication Theory ISE is its discrete presentation of each theory. This approach not only promotes a well-rounded understanding of individual theories but also fosters integrative thinking among students. Instructors benefit from the flexibility to rearrange or skip sections as needed, tailoring the course to fit their teaching style. The diverse selection of theories, ranging from classic to cutting-edge, ensures that students gain a solid foundation in communication studies.

Ultimately, A First Look at Communication Theory ISE serves as a valuable resource for those embarking on their journey into communication theory. It empowers students to explore and understand the intricate relationships between various theories, paving the way for deeper learning and application in their personal and professional lives.

ISBN: 9781265209247

Dimensions: 262mm x 208mm x 20mm

Weight: 821g

578 pages

11th edition