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Strategic Management of Technological Innovation ISE

Melissa Schilling author

Format:Paperback

Publisher:McGraw-Hill Education

Published:29th Mar '22

Should be back in stock very soon

Strategic Management of Technological Innovation ISE cover

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

ISBN: 9781265073350

Dimensions: 224mm x 178mm x 13mm

Weight: 454g

368 pages

7th edition