Strategic Management of Technological Innovation ISE
Format:Paperback
Publisher:McGraw-Hill Education
Published:29th Mar '22
Should be back in stock very soon
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
ISBN: 9781265073350
Dimensions: 231mm x 185mm x 20mm
Weight: 476g
368 pages
7th edition