M: Advertising ISE
William Arens author Michael Weigold author
Format:Paperback
Publisher:McGraw-Hill Education
Published:28th Apr '21
Should be back in stock very soon
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
ISBN: 9781260598223
Dimensions: 269mm x 216mm x 18mm
Weight: 848g
482 pages
4th edition