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M: Advertising ISE

William Arens author Michael Weigold author

Format:Paperback

Publisher:McGraw-Hill Education

Published:28th Apr '21

Should be back in stock very soon

M: Advertising ISE cover

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students. 

ISBN: 9781260598223

Dimensions: 269mm x 216mm x 18mm

Weight: 848g

482 pages

4th edition